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Over the past few years a growing and vast body of research has demonstrated the importance of Omega-3s and Vitamin D for the good health of the human body. In fact , an increasing number of holistic health practitioners are recommending these two simple but powerful ingredients to almost every patient that walks through their doors. Deficiency of either nutrient can have a significant impact on overall good health.
Most commonly found in seafood like salmon, tuna, and halibut, and some plants,Omega-3 fatty acids, are structurally and functionally integrated in to every cell membrane in the body. Their primary purpose is to keep cells flexible, fluid and permeable. Insufficient levels of dietary Omega-3s can have detrimental effects on the body, and conversely high levels of dietary Omega-3s can literally transform every cell in the body, improving a wide range of health measures and outcomes particularly in the area of inflammation and cardiovascular health. These healthy fats are considered “essential“ because the body cannot produce them and therefore they must be obtained from the diet. The American Heart Association recommends eating fish (particularly fatty fish such as mackerel, lake trout, herring, sardines, albacore tuna, and salmon) at least 2 times a week for your healthy lifestyle.
Most of us lead very busy lives and might not have the opportunity to follow the best food regimen, with that in mind,Irwin Naturals has introduced a new product – Double-Potency Fish Oil Pure - to its line of healthy products. Irwin Naturals’ Double-Potency Fish Oil Pure delivers twice the amount of Omega-3 per gram of fish oil as compared to the standard fish oil products, which contain relatively low amounts of EPA and DHA (the 2 most important Omega-3 essential fatty acids). This means you get a bigger nutritional bang for your buck, which is great in every way!
Double-Potency Fish Oil Pure has been formulated with another foundational core ingredient – Vitamin D – which is essential for helping to create a healthy internal terrain. Studies have confirmed that Vitamin D has broad effects on health such as supporting bone health, influencing mood and many other important health aspects. In fact, some health experts are now saying that Vitamin D may be one of the most important nutrients for the human body. This is important as Vitamin D “insufficiency“ is now recognized as a global epidemic, with an estimated one billion people worldwide having inadequate levels of Vitamin D.
And as parents, we cannot forget about the most important people in our lives – our children. Are you interested in some of the same life-enhancing benefits for your kids? Irwin Naturals also offers a tasty, chewable omega-3 supplement, Irwin Kids Omega-3 Citrus Chews, which are by far one of the most delicious chewable Omega-3 product around.
Creating a Craze: Making Your Product into a "Collectible" Marketing Articles | December 7, 2001
It's pretty obvious that "collectibles" are a hot trend thesedays. From plush stuffed animals to Christmas ornaments, there isa bevy of product lines whose customers have mysteriouslytransformed into ...
It's pretty obvious that "collectibles" are a hot trend these
days. From plush stuffed animals to Christmas ornaments, there is
a bevy of product lines whose customers have mysteriously
transformed into rampaging, fanatical collectors willing to do
anything to get the specific products they need. With the kind of
excitement (and profits!) that collectibles can generate, it's no
wonder that everyone is on the lookout for that next big
Unfortunately, there is no way of telling what the next hot trend
will be. For instance, no one could have guessed the immense
popularity of the Beanie Babies -- however, the Ty Corporation
did (and still does) a great job of encouraging the collectible
aspect of their product line. We can take some valuable lessons
from Ty, as well as other producers of collectibles, when we
think about marketing our own products.
There is, of course, no way of guaranteeing that your product
line will create a craze of rampant collecting. However, there
seems to be a few characteristics that the big collectible lines
have in common. From these, we might be able to give ourselves a
headstart when we start creating product lines and marketing
* Personalize your products. Collectibles need some way for
collectors to distinguish one product from another. Many
collectible lines have individual, personalized names for each
product. Beanie babies, for example, don't just have stuffed
bears, tigers, and rabbits -- They have Valentina the bear,
Blizzard the white tiger, and Nibbley the rabbit.
By personalizing your products, you will make it easier for
collectors to discuss your products. It is also easier for them
to keep track of which of your products they have and which ones
they need to complete their collection,
* Have a good selection of products. In basic terms -- For a
product line to be collectible, there needs to be something there
to collect! If you only sell one item, you probably won't have
collectors knocking at your door. If, on the other hand, you have
so many different products that you can't count them all, it
might seem to people that there is no way they could ever get
them all, which would also discourage collecting.
It seems to me you need to walk a fine line here. You need to
have a large selection of products to collect, but limited enough
that the variety doesn't destroy the unique character of your
* Limit the availability of your products. Ty substantially